More recent posts from the LeadSeed team
It is commonly recognized by marketing specialists that regular communication of targeted content is key to making the prospect nurturing process successful.
To be able to target and optimize that content, one must first understand the situation, the needs and expectations of the prospect. Gathering intelligence at this stage can be a significant challenge for marketers.
“To be in a position to efficiently characterize needs very early in the buying cycle of a prospect, Marketo recruited Coservit and its LeadSeed solution as a technology partner within our LaunchPoint program” explains Mr Robert Gavin, Director at Marketo
Typically, the prospect also needs to define for themselves their situation and challenges before he/she can start the process of collecting information and evaluating solutions to finally agree to meet a sales rep. LeadSeed effectively addresses this whole process in one step.
Mr Jean-Luc Le Colleter Business Development Director at Coservit says “Our LeadSeed solution provides, via an online questionnaire on a specific subject, automatic customized assessment reports highlighting the situation, best practices, areas for improvement and an action plan. The report can be given to the prospect either by email or in person by the sales rep during a follow up meeting.“
The value and differentiating nature of this approach is evident in the:
Mr Robert Gavin, Director at Marketo concluded: “We have recognized the complementary nature of Coservit’s LeadSeed solution with our Marketing Automation solution and validated its integration into our business processes. Some of our major customers in the IT and energy industries have already seen value in this synergy.“
For more information on Coservit LeadSeed: